Things You Need to Know about Magazine Publishing (part 1 of 2)

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So you're browsing through the shelves of your local bookstore and after the rows of Gaiman, McNaught and the Bronte sisters, you glance upon the magazine section. Rows upon rows of magazines hit the stands and they sell like hotcakes. Why does this phenomenon happen in the magazine publishing industry? What exactly is the selling point of magazines as compared to a genuine curl-up-in-bed book? If these questions got you thinking, then read on.

What is a Magazine and How Different is it from a Book?

The most obvious difference between a magazine and a book is that magazines are changed. They have schedules by which issues are published and distributed to the different bookstores -- weekly, bi-weekly, or monthly. This gives the magazine publishing industry the edge of being constantly renewable. They have the chance to constantly adjust to their readers' demands such that they will be able to encompass a larger audience and keep the interest up.

Books don't have this advantage because once the story is out, it's out. The only chance authors have at change is through different editions which don't really alter the story drastically. Magazines, on the other hand, are capable of providing a wide variety of articles suitable to the majority of their readers' interests, and thus, the industry continues to thrive.

Magazines as a Major Production on Paper

There are so many ingredients before you are able to publish a legit and official magazine. First, and obviously, you won't expect to just write a few articles, paste some pictures and voila, a magazine is born. This is not how it happens in the magazine publishing industry. Aside from consumer profit, the industry lives on because of the advertisements that fill the pages with new product lines, promos and simple attention-getters.