Merchant Account and the Credit Card (part 1 of 2)
Merchant account plays a big role in the success of any credit card transaction. That is why it is very important for people—especially those who rely so much on the plastic card—to familiarize themselves about it so they will know what to expect from their credit card brands and they would know what to do when any problem arises.
Merchant account refers to a contract wherein the bank the bank that aims to acquire prolonged line of credit to a merchant that accepts payment transactions through card of a certain card association or brand. One of the things that credit card users must know about merchant accounts are the methods that involve the processing of credit cards. Nowadays, majority of the transactions that involves credit card concern electronics. These transactions are electronically-sent to the merchant processing bank subjected for authorization, deposit and card capture.
Methods of processing credit cards will mainly depend on the industry itself. Since it is already electronic, the means by which information is obtained is made possible by the magnetic strip. When this is swiped in the credit card terminal or reader—a "stand-alone" type of electronic equipment allowing an individual merchant to accept information needed to complete any credit card transaction—all the information about the credit card holder and transaction being made will automatically transferred and made available on computer and website for record purposes.
Merchant account providers advise credit card holders to swipe their cards whenever a transaction is being made to ensure that there will be reduced incidents of fraud when the card is stolen.